In the world of physicists there are few celebrities among the general public. Einstein, Sagan, and Hawking excepted, there are few people that you could stop on the street and ask to name two or three physicists successfully. However, there is one physicist that seems to have made a tremendous impact on society; Enrico Fermi.
Just check out the disambiguation page on wikipedia to see how many things are named after him. Compare that to Einstein, Sagan, and Hawking. Not even close. Some highlights of things named after Fermi: Fermi Gamma-ray Space Telescope, Fermilab, Three Nuclear Reactors, a Fermi problem, the Fermi Paradox, and Fermions. My readers that are physicists will know many other examples of things named after Fermi. But all of this raises one question, is it better to do great physics and be remembered for that? Or can you do mediocre physics and just get a great PR team to get tons of stuff named after you?